fifteen years.four countries.
From a newsroom in Brazil to AI and digital transformation consulting in Toronto. Nothing here was a straight line, and that is the useful part.
Toronto, Canada
- 15+years in marketing and digital
- 4countries lived and worked in
- 500K+audience built from zero
- 2working languages, EN and PT
how i got here.
Six turns, each one adding something the next one needed.
Journalism, Brazil
Trained to ask the question behind the question, verify before publishing, and write so that a stranger understands on the first read. Every diagnosis I run still uses that interview discipline.
Into digital, before it had a department
Moved into digital marketing when it was still something a company bolted onto the side of communications. Learned campaigns, paid media, analytics and content production by doing all of them, often at the same time.
Four countries
Working across borders taught me that a process is never just a process. It carries the culture of the people running it. Change that ignores that fails, no matter how good the tool is.
Toronto and the classroom
Teaching at university level in Toronto forced me to explain complex systems to people encountering them for the first time. It is the single most useful skill I bring into a client's room.
Building an audience of 500,000+
Built and held a social audience of more than half a million people. Not a vanity number: it is fifteen years of testing what actually makes people pay attention, act and stay.
AI and transformation
Now I help teams turn AI from a budget line into a working process. The technical part is the easy part. Deciding what deserves to change, and leading people through it, is the work.
sectors and credentials.
let's find out if this is worth doing.
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