Fifteen years.Four countries.
From a newsroom in Brazil to AI and digital transformation consulting in Toronto. It took four countries and two changes of career to get here.
Toronto, Canada
- 15+years in marketing and digital
- 4countries lived and worked in
- 500K+audience built from zero
- 2working languages, EN and PT
How I got here.
Six stages, in the order they happened.
Journalism, Brazil
I was trained to interview people, check facts before publishing, and write so a stranger understands on the first read. I still interview clients the same way when I run a diagnosis.
Into digital, before it had a department
I moved into digital marketing when most companies still treated it as an extra task for the communications team. I learned campaigns, paid media, analytics and content production by doing all of them at once.
Four countries
Working in four countries showed me how much a process depends on the people running it. The same workflow behaves differently in Brazil and in Canada, and a change that ignores this will fail however good the tool is.
Toronto and the classroom
Teaching at university level in Toronto meant explaining complex systems to people seeing them for the first time. That is most of what I do in a client's room now.
Building an audience of 500,000+
I built and kept a social audience of more than half a million people. Fifteen years of doing that taught me what makes people pay attention, act and come back.
AI and transformation
Now I help teams turn AI from a budget line into a working process. Choosing what to change, and getting people through that change, takes far more work than the technology does.
Sectors and credentials.
Let's find out if this is worth doing.
Thirty minutes, no slides. You are not committing to anything.
Book a discovery call