Raquel Camargo
Let's connect
AI literacy, facilitation and digital transformation

Helping people navigate the age of AI, without the hype

I work with leaders, teams, educators and growing businesses that want to use AI properly and do not know where to start. Training, facilitation, and hands-on help putting the change in place.

Let's connect See the ways to work

English and Portuguese. Remote from anywhere, in person in Toronto, and yes, I travel.

Raquel Camargo holding a laptop, looking at the camera, against a pale straw-coloured wall Hello, I am Raquel
  • 8 cities on 4 continents
  • Concordia and Corvinus Budapest
  • Public and private sector
  • English and Portuguese
Start here

Where are you with AI right now?

Most people I meet are in one of three places. Pick the one that sounds like you and I will point you to the right way to work together.

Exploring for the first time

You know it matters, you are not sure where it fits, and every piece of advice contradicts the last one.

Building internal capability

One person on the team figured it out and nobody else did. You want that knowledge spread across the team.

Shaping a responsible roadmap

You need a plan you can defend: what to adopt, in what order, with what guardrails, and who owns it.

In the room

This is what the work actually looks like

Different rooms, same way of working. A stage and a microphone when the audience is large, one table and a stack of post-its when the work is detailed. In both cases people leave having worked something through themselves.

Raquel Camargo standing at the front of a bright studio space, speaking to around twenty-five people seated in rows and on low stools
  • Raquel Camargo mid-sentence in front of a projected slide, one hand raised as she explains a point Lecture hall
  • Raquel Camargo at a workshop table covered in post-it notes and a printed canvas, talking with the participants around it Workshop
  • Raquel Camargo talking with three participants around a classroom table, notebooks open between them Small group
  • Raquel Camargo on a conference stage with a microphone, her first name projected on the screen behind her Conference stage

Where I have delivered live training

  • Toronto
  • São Paulo
  • Belo Horizonte
  • Dubai
  • Melbourne
  • Singapore
  • Mexico City
  • Montevideo
Ways to work together

Four doors, same method

They differ in depth and in how many people are in the room. All of them start from the work your team actually does.

Suggested

Fastest

Laser Session

90 minutes, one to one

One specific challenge, worked through live. You finish the session having made the decision.

  • Choosing between tools
  • Fixing a workflow that stalled
  • Sanity checking a plan

For anyone who needs clarity this week.

Suggested

Deepest

One to One

Four to six sessions

We map where your time and money leak, pick one priority, and build it together until it runs without me.

  • Owners and solo professionals
  • Leaders preparing a team rollout
  • Includes written guardrails

For people who want the skill to stay in the team afterwards.

Suggested

Together

Small Group Cohort

Live, over several weeks

Gather your peers, your association or your network and learn as a group. The cost is shared, and a lot of the value comes from the discussion between participants.

  • Professional groups and associations
  • Educators and public sector teams
  • Founders learning alongside peers

For a group that would rather learn together than alone.

Suggested

For organizations

Talks, Workshops and Roadmaps

Half day to a full program

Brought in for your team or your event. From a keynote that shifts the conversation to a facilitated roadmap your leadership can sign off.

  • Talks and conference sessions
  • Team workshops on real tasks
  • AI roadmap and strategy facilitation

For organizations moving from literacy to adoption.

Topics

  • AI literacy
  • Strategy facilitation
  • Digital transformation
  • Leadership

Formats

  • Talks
  • Workshops
  • Executive coaching
  • AI roadmap sessions

Who I work with

  • Public sector
  • Private sector
  • Educators
  • Professional firms
  • Growth-stage business
How I work

Human first, tool second, always

Design thinking, done in the room

We start from the people doing the work and what actually gets in their way. You work during the session. I am not there to present slides at a room.

Data-informed decisions

Choices get made against evidence, effort and impact. My background is in analytics, so I can check whether the numbers behind a claim hold up.

Ethical and human-centered

Adoption that respects the people affected by it. If AI does not belong in a process, I will tell you that.

High trust in the room

Cross-functional groups only get somewhere when people say what they actually think. Most of my job in the room is making that possible.

Raquel Camargo at her laptop reading something on her phone, beside a handwritten note reading This changed my life A working session in progress
Before this was about AI

What people said after working with me

These come from teaching and mentoring between 2017 and 2021, in Portuguese and in English, and I have left the dates on them on purpose. None of them are about artificial intelligence. They describe how a session runs and what someone walks out with, which has not changed since.

Ana Rosa

One to one mentoring, career restart

She came in with a product she had been circling for months and talking herself out of. Within a week of us finishing she had published, launched it and run her first class on it.

Watch Ana Rosa, 1 min

Joyce

Design thinking course, group format

What stayed with her was being shown that genuinely complex problems can be worked out simply, and that the exchange with the other participants was worth as much as the material.

Watch Joyce, 1 min

Sarah

Guest lecture, Corvinus University of Budapest

A master's student in communication and media studies, on a guest session in her negotiation class. She came out of it with practical direction on where to take a career.

Watch Sarah, 33 sec

Each of these was filmed by the person speaking, not by me. Eight are on YouTube, most of them in Portuguese.

Raquel Camargo holding a mug with a handwritten William Gibson quote about the future being unevenly distributed
"The future is already here. It's just not evenly distributed yet."
William Gibson

This is the line I keep coming back to. The gap between organizations is not access anymore, because everyone has the same tools one tab away. What is missing is confidence, and that can be taught.

Raquel Camargo looking at the camera, wearing a terracotta top against a plain wall Raquel Camargo
A bit about me

I genuinely love the moment it clicks for someone

I started in journalism in Brazil, moved into digital when it was still a strange new department, and have been building marketing and content operations across four countries ever since. Somewhere along the way I realised that what I enjoy most is not writing the strategy document. It is watching someone stop being afraid of a tool they thought was beyond them.

I teach the way I wish someone had taught me: plainly, with real examples, and without pretending it is more complicated than it is. My training is in verification, so I am the person who will tell you when a tool is overpromising, and when the honest answer is that you do not need it.

  • Taught Search Engine Marketing and social media advertising at Concordia University in 2025, and remain on their instructor roster
  • Guest lecturer at Corvinus University of Budapest, on brand internationalization and negotiation
  • Certificate in Big Data Analytics, York University
  • Journalist by training, working in English and Portuguese
  • Worked with the public sector in Brazil on innovation and open data
  • Built marketing operations across Brazil, Australia, the UAE and Canada

Technology is easy to buy. Change is hard to lead.

Before you write

Questions people ask first

Is this only for organizations, or can one person hire you?

Not at all. Small is often where it moves fastest, because there is nobody to convince and no process to unwind. I work with solo professionals as happily as with a leadership team.

Nobody on our team is technical. Will we keep up?

Yes. Nothing I teach needs code. If you can describe how your work gets done, you can do this. Non-technical groups often get further, because they ask better questions.

Can you speak at our event or conference?

Yes. Talks and conference sessions are part of what I do, in English or Portuguese, remote or in person. Write to me with the audience and the date.

Can a group of us hire you together?

Yes, and it is often the best value. Associations, peer groups and networks can share a cohort. Tell me roughly how many people and what you all have in common.

Will this replace people on our team?

That is not the work I do. The point is to take the repetitive parts off a person's plate so their time goes to the work that needs a human.

Do you work outside Toronto?

Yes. I am based in Toronto and work remotely worldwide. I have delivered live training in eight cities across four continents.

What if AI is not the answer for us?

Then I will say so. That is a legitimate outcome of a first conversation, and telling you otherwise would cost me more than it earns.

Let's connect

Tell me what you are trying to figure out

Curious about building clarity, confidence and practical momentum with AI? Write a few lines. I reply with a straight answer, including whether I am the right person for it.

What happens next

  • I read every message myself
  • You get a reply within two business days
  • If I am not the right fit, I say so and point you elsewhere
  • You will not be added to a newsletter or an email sequence

Prefer to talk instead of write? Say so and I will send you some times.