Raquel Camargo.
AI & Digital Transformation Consulting

technology is easy to buy.change is hard to lead.

AI and digital transformation consulting for solo operators and teams of up to 200 people. Toronto, Brazil, remote.

I turn AI from a line in your budget into a process your team actually runs. Strategy first. Technology second. EN · PT.

Book a discovery call Free 30 minutes. No pitch deck.
Raquel Camargo teaching a session on artificial intelligence to a group of professionals Teaching AI · Toronto
Services

one method. two scales.

Every engagement starts with a paid diagnosis. Nothing bigger gets sold before we both know what is actually worth building. Pick the scale that matches your team.

Raquel Camargo working at a laptop during a one-to-one consulting session
Scale 1 · solo & small

The Efficient Move

Solo operators, clinics, agencies and teams of up to 10.

Four 90-minute working sessions, one to one. We map where your hours actually go, choose the one change worth making, build it with you, and set it up so it keeps running after I leave.

  • Map · where the time and money leak
  • Choose · one priority, chosen on effort and impact
  • Build · the workflow, live, with your own tools
  • Keep · prompt library and a one-page guardrails doc
CAD 940 beta, 3 spots · then 1,500 4 sessions
Raquel Camargo standing in front of the Toronto skyline
Scale 2 · teams of 10 to 200

AI Readiness Assessment

Companies being told they “need to use AI” with no idea where to start.

The same method, run across a team. Interviews with the people doing the work, a map of the process as it really runs today, and a plan your leadership can act on without hiring a department.

  • Interviews with the people who do the work
  • Current-state process map
  • 3 to 5 opportunities ranked by effort and impact
  • 90-day roadmap plus a 60-minute leadership walkthrough
from CAD 2,000 scoped to team size 2 to 3 weeks
Raquel Camargo carrying a toolbox, representing hands-on implementation work
After the diagnosis

Implementation Sprint

Teams that have the roadmap and want priority one live.

I lead the design and the change management. Development and DevOps partners build under the same fixed scope, so you get one accountable point of contact instead of a vendor to manage.

  • The process running in production, not a prototype
  • Documentation and a trained internal owner
  • Fortnightly checkpoint: what shipped, the impact, the next step
  • 30-day check-in after handover
Scoped after the diagnosis 4 to 6 weeks
Raquel Camargo presenting to a room of professionals at a workshop
Standalone or add-on

Team Enablement Workshop

Teams already paying for tools nobody uses properly.

Half day or full day, EN or PT, remote or in person. We do not run demos. We redo your team's real tasks, live, with the tools you are already paying for.

  • Live session built on your actual workflows
  • Prompt library your team keeps
  • One-page guardrails doc for safe use
  • Recording, if you want one
Quoted per team Half day / full day

Why the ladder works this way. The Efficient Move and the AI Readiness Assessment are the same four moves — map, choose, build, keep — run at two different scales. A one-person clinic and a 120-person company need the same clarity; they just need it in different formats. That is why the entry point is always a paid diagnosis, never a proposal.

How I work

diagnose. design. implement.

Most AI projects fail on adoption, not on technology. The work is deciding what deserves to change, and then leading people through the change.

01

Diagnose

I talk to the people who do the work, not only the people who buy the software. The output is a map of how the process really runs today, including the parts nobody documents.

02

Design

Opportunities ranked by effort and impact, and an honest line drawn under the ones not worth doing. You get a decision, not a menu.

03

Implement

Priority one goes live with a named internal owner trained to run it. Fifteen years of hands-on production means I can validate technically what is being delivered, not just describe it.

strategy first. technology second.

Raquel Camargo in her office, holding a laptop
About

fifteen years of doing the work, in four countries.

I started in journalism in Brazil, moved into digital when digital was still a side department, and spent the next fifteen years building marketing and content operations across four countries. I have built an audience of more than 500,000 people, and I teach at university level in Toronto.

That mix is the point. I am not a technologist who learned to talk to business, and I am not a strategist who has never shipped anything. I have run the campaigns, edited the video, read the data and managed the teams. It means I can tell the difference between an AI tool that will change how your team works and one that will be quietly abandoned in six weeks.

See the full journey

Questions

before you book a call.

What is an AI readiness assessment, and why pay for one?

It is a paid diagnosis. Over two to three weeks I interview the people who do the work, map how your process actually runs today, and come back with three to five opportunities ranked by effort and impact, plus a 90-day roadmap. You pay for it because free discovery calls produce sales pitches, not decisions. At the end you own the roadmap whether or not you hire me to implement it.

We are a small team. Is this only for big companies?

No. The Efficient Move exists exactly for solo operators, clinics, agencies and teams of up to ten people. It is four working sessions, one to one, at CAD 940 during the beta. Same method as the larger assessment, sized for a team that does not have a transformation budget.

Do you build the technology yourself?

I lead the design and the change management. Development and DevOps partners build under the same fixed scope, so you have one accountable contact rather than a vendor to manage. Fifteen years of hands-on production means I can technically validate what is being delivered.

How much does it cost?

The Efficient Move is CAD 940 during the beta, then CAD 1,500. The AI Readiness Assessment starts at CAD 2,000 and is scoped to the size of the team and the number of processes in play. Implementation sprints are scoped after the diagnosis, because pricing implementation before you know what you are implementing is guesswork. Workshops are quoted per team.

Do you work remotely, and in which languages?

Yes. I work remotely with clients in Canada, Brazil and elsewhere, and in person in the Greater Toronto Area. Everything runs in English or Portuguese, including the workshops and the written deliverables.

What if my team is resistant to AI?

That is the normal case, and it is usually a rational response rather than a problem to be overcome. Resistance is information: it tells you where the tool does not fit the work, or where people expect the change to cost them something. I work with that in the open rather than around it, which is why I insist on interviewing the people doing the work before anything gets designed.

How do we start?

A free 30-minute call. No deck. We talk about what is actually slowing your team down, and I tell you honestly whether this is a problem worth paying me for. If it is not, I will say so.

Next step

two ways in. pick whichever suits you.

No deck, no obligation. Either way you get an honest read on whether this is a problem worth paying anyone to solve.

01

Book a call

Thirty free minutes, English or Portuguese. We talk about what is actually slowing your team down.

Pick a time

Wednesdays, Eastern time. Video link comes with the confirmation.

02

Send a message

Not ready for a call, or your calendar is a mess? Write instead. I reply within one business day.